SID NEIGUM

Elle (Canada) - - Style -

“I’ve al­ways been drawn to math,”

says Sid Neigum, who stud­ied science be­fore switch­ing his fo­cus to fash­ion in 2010. A fas­ci­na­tion with ge­om­e­try in­formed Neigum’s

fall/winter 2014 col­lec­tion, which was in­spired by pack­ag­ing de­sign. (Of the laser-cut vest in this photo, Neigum says, “If it had the struc­ture of card­board, it would fold into a box.”) In 2012, the Al­berta-born de­signer grad­u­ated from New York’s Fash­ion In­sti­tute of Tech­nol­ogy, founded his epony­mous line and won the Toronto Fash­ion In­cu­ba­tor’s New La­bels Fash­ion De­sign com­pe­ti­tion. Today, he and an as­sis­tant make ev­ery min­i­mal­ist avant-garde piece in the col­lec­tion (up to 1,000 each sea­son), which Neigum then sells across the globe. He has had a par­tic­u­larly rap­tur­ous re­sponse in Hong Kong and Korea: “I think Parisian buy­ers

have more con­fi­dence buy­ing Ital­ian or French brands, but peo­ple in Asia think that Canada is so ex­otic—they’re re­ally into it.” h

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