PLAY­TIME

Five ma­jor artists reimag­ined the Louis Vuit­ton logo for a very spe­cial col­lab. The sixth, Cindy Sher­man, did some­thing dif­fer­ent: She trans­formed the brand’s leg­endary trunk into a self­por­trait. Sylvia Jorif ex­plains.

Elle (Canada) - - Style - Five artists, five takes on the Louis Vuit­ton mono­gram.

louis Vuit­ton cel­e­brated its 160th birth­day with a very starry guest list. The famed French house in­vited six in­no­va­tors—pho­tog­ra­pher Cindy Sher­man, fash­ion de­sign­ers Karl Lager­feld and Rei Kawakubo, shoe guru Christian Louboutin, de­signer Marc Newson and ar­chi­tect Frank Gehry—to play with the in­ter­laced LV mono­gram and sur­round­ing styl­ized flow­ers for a supremely cool col­lab. The “Icon and the Icon­o­clasts” col­lec­tion of­fers a cre­ative wink at the brand’s il­lus­tri­ous his­tory in the form of such un­ex­pected trea­sures as a mono­grammed punch­ing bag. (See “L’Eggo My Logo,” page 70.) Call it fash­ion bag­gage of the elite va­ri­ety.

Sher­man—fa­mous for her por­traits of her­self as ev­ery­thing from a clown to a femme fa­tale—gave her­self a par­tic­u­larly chal­leng­ing task: to reimag­ine LV’s iconic trunk as a new form of self-ex­pres­sion. Her take on the h

trunk in­cludes the tools of trans­for­ma­tion: a por­ta­ble dress­ing ta­ble com­plete with makeup mir­ror, over­head light­ing and draw­ers la­belled with hand­writ­ten tags for fake lashes, nails, eye­balls and teeth. “This trunk is very per­sonal,” ex­plains the artist, 60. “My par­rot pro­vided the in­spi­ra­tion for the dif­fer­ent shades, with his pearly green and vast ar­ray of hues that emerge when he spreads his wings. I en­joyed be­ing re­minded of him when I was in Paris!”

Sher­man, who cites the trunk as her first “non-pho­to­graphic project,” says that she likes to imag­ine the type of woman who would buy it, stock it and im­bue it with her own dreams. Madonna, per­haps, or Lady Gaga or a Saudi princess. Un­til that hap­pens, says Sher­man, “this trunk is me.” ■ Dis­tressed tote.

Caddy bag.

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