A new way to tell time (and so much more).
Apple enters the fashionable-accessories game.
I’ve had the good fortune to attend some fairly enviable events and visit some exotic places in my time at the magazine, but the one opportunity that sent friends, family members and even new acquaintances into an envy-induced spiral was my invite to the launch of the iPhone 6 in Cupertino, Calif., earlier this year. When I arrived at the Flint Center for the Performing Arts, the scene was definitely different from a typical fashion or beauty gathering. For one thing, there was only one street-style photographer and the pickings were slim. The crowd—mostly male and mostly dressed in jeans and hoodies—wasn’t interested in posing for anyone. They were psyched for the announcement and busy speculating about what features the new phone might have. A small group beside me was having a rather animated—almost plausible—discussion about the next zombie invasion. It’s a thing. Apparently. Once inside, CEO Tim Cook dazzled these animated tech groupies with the launch of the iPhone 6, iPhone 6 Plus and Apple Pay, but it was the stylish Apple Watch that had them jumping to their feet and cheering. (U2 had the same effect when they came onstage.) The watch is touted as Apple’s most personal device, and Cook told the crowd that it has the potential to enrich their lives. Sounds like the start of a promising new romance. NOREEN FLANAGAN