A new way to tell time (and so much more).

Ap­ple en­ters the fash­ion­able-ac­ces­sories game.

Elle (Canada) - - News -

I’ve had the good for­tune to at­tend some fairly en­vi­able events and visit some ex­otic places in my time at the mag­a­zine, but the one op­por­tu­nity that sent friends, fam­ily mem­bers and even new ac­quain­tances into an envy-in­duced spi­ral was my in­vite to the launch of the iPhone 6 in Cu­per­tino, Calif., ear­lier this year. When I ar­rived at the Flint Cen­ter for the Per­form­ing Arts, the scene was def­i­nitely dif­fer­ent from a typ­i­cal fash­ion or beauty gath­er­ing. For one thing, there was only one street-style pho­tog­ra­pher and the pick­ings were slim. The crowd—mostly male and mostly dressed in jeans and hood­ies—wasn’t in­ter­ested in pos­ing for any­one. They were psyched for the an­nounce­ment and busy spec­u­lat­ing about what fea­tures the new phone might have. A small group be­side me was hav­ing a rather an­i­mated—almost plaus­ible—dis­cus­sion about the next zom­bie in­va­sion. It’s a thing. Ap­par­ently. Once inside, CEO Tim Cook daz­zled th­ese an­i­mated tech groupies with the launch of the iPhone 6, iPhone 6 Plus and Ap­ple Pay, but it was the stylish Ap­ple Watch that had them jumping to their feet and cheer­ing. (U2 had the same ef­fect when they came on­stage.) The watch is touted as Ap­ple’s most per­sonal de­vice, and Cook told the crowd that it has the po­ten­tial to en­rich their lives. Sounds like the start of a promis­ing new ro­mance. NOREEN FLANA­GAN

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