Cupid-ap­proved gems.

Who says ro­mance is dead? Runa makes jew­ellery to love for a life­time.

Elle (Canada) - - #Storyboard -

the flash of a diamond in a box will make any­one’s heart beat a lit­tle faster, but the true ro­mance in re­ceiv­ing a beau­ti­ful gift of jew­ellery is in its po­ten­tial to be both a har­bin­ger and a keeper of mem­o­ries. Take de­signer Liliya Arey­fulina, who started her line, Runa, af­ter a lifelong love af­fair with jew­ellery. “My first piece was a very fem­i­nine watch given to me by my fa­ther,” she re­mem­bers. “I was seven years old, and I was so in love with it that I used to go to sleep with it on!” Fast-for­ward to 2012—af­ter some in­ten­sive train­ing in New York, Moscow and Paris—when Arey­fulina be­gan cre­at­ing one-of-a-kind pieces for her­self and her friends. “I wanted fine jew­ellery that I could wear ev­ery day,” she says, ex­plain­ing how she couldn’t find any­thing she loved in stores. Her jew­ellery is meant to be worn with a laid-back at­ti­tude and trea­sured for the sim­ple joy that it brings rather than for the value of its ma­te­ri­als. “Even though I use di­a­monds and emer­alds, I don’t want peo­ple to take my de­signs too se­ri­ously,” she says. “I want them to en­joy life.” ■

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