Who says romance is dead? Runa makes jewellery to love for a lifetime.
the flash of a diamond in a box will make anyone’s heart beat a little faster, but the true romance in receiving a beautiful gift of jewellery is in its potential to be both a harbinger and a keeper of memories. Take designer Liliya Areyfulina, who started her line, Runa, after a lifelong love affair with jewellery. “My first piece was a very feminine watch given to me by my father,” she remembers. “I was seven years old, and I was so in love with it that I used to go to sleep with it on!” Fast-forward to 2012—after some intensive training in New York, Moscow and Paris—when Areyfulina began creating one-of-a-kind pieces for herself and her friends. “I wanted fine jewellery that I could wear every day,” she says, explaining how she couldn’t find anything she loved in stores. Her jewellery is meant to be worn with a laid-back attitude and treasured for the simple joy that it brings rather than for the value of its materials. “Even though I use diamonds and emeralds, I don’t want people to take my designs too seriously,” she says. “I want them to enjoy life.” ■