BE MINE

Elle (Canada) - - Editor's Note -

wARN­ING: Read­ing this col­umn may in­duce a se­ri­ous case

of “melody­ma­nia.” I at­tended the Moschino spring/ sum­mer 2015 show in Mi­lan last fall, and ever since then I’ve been ex­pe­ri­enc­ing a rather en­trenched case of “in­vol­un­tary mu­si­cal im­agery” (INMI). Or, as it’s more com­monly called, “ear­worm.” The minute the first model took to the run­way to the tune of “Bar­bie Girl,” I knew I was in trou­ble. Last sea­son, de­signer Jeremy Scott did a clever—and prof­itable—send-up of Bud­weiser and McDon­ald’s, but for spring he set his campy sites on Mat­tel’s lov­able big-haired icon. Think pin­kleather miniskirts, gold-lamé cow­boy boots, sparkling jeans, heart-shaped ac­ces­sories, peace-sign ear­rings and in­flat­able Chanelin­spired beach bags. The OTT kitschy col­lec­tion had the crowd whoop­ing and hol­ler­ing those de­li­ciously silly lyrics. As I write this note, I’m once again singing that ridic tune in my head: “I’m a Bar­bie girl, in the Bar­bie world. / Life in plas­tic, it’s fan­tas­tic!” This ditty by Aqua has made it onto many “top 10” lists of songs you can’t get out of your head. “Who Let the Dogs Out?” (Baha Men), “The Time Warp” ( The Rocky

Hor­ror Pic­ture Show) and “The Fi­nal Count­down” (Europe) in­duce a sim­i­lar ob­ses­sive af­flic­tion. Ac­cord­ing to Fin­nish and Bri­tish re­searchers, 90 per­cent of us ex­pe­ri­ence a de­light­ful “brain itch” at least once a week. My apolo­gies if, now that you’ve read this, you’re hav­ing a glam-rock mo­ment and bel­low­ing “I guess there is no one to blame. / We’re leav­ing ground. / Will things ever be the same again? / It’s the fi­nal count­down...” Re­searchers sug­gest “fight­ing fire with fire,” if you will, by hum­ming “an­ti­dote” songs like the Bri­tish an­them “God Save the Queen” or “Kash­mir” (Led Zep­pelin) or “Karma Chameleon” (Cul­ture Club). “When we cling, our love is strong. / When you go, you’re gone for­ever. / You string along, you string along. / Karma, karma, karma, karma, karma chameleon....” Okay, stop! I have another an­ti­dote to of­fer up. Turn to our Spring/Sum­mer 2015 Trend Re­port (page 65) and you’ll be dis­tracted by gor­geous im­ages of the sea­son’s key trends. (Say hello to the ’70s, shades of sun­beam yel­low and sexy cut-outs and sheers.) WARN­ING: These im­ages may in­duce a se­ri­ous case of “shop­ping­ma­nia.” So bring your plas­tic; it’s go­ing to be fan­tas­tic!

Noreen Flana­gan Edi­tor-in-Chief Fol­low me on Twit­ter and In­sta­gram @noreen_flana­gan We love hear­ing from you! Please write to us at edi­tors@ ellecanada. com.

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