wARNING: Reading this column may induce a serious case
of “melodymania.” I attended the Moschino spring/ summer 2015 show in Milan last fall, and ever since then I’ve been experiencing a rather entrenched case of “involuntary musical imagery” (INMI). Or, as it’s more commonly called, “earworm.” The minute the first model took to the runway to the tune of “Barbie Girl,” I knew I was in trouble. Last season, designer Jeremy Scott did a clever—and profitable—send-up of Budweiser and McDonald’s, but for spring he set his campy sites on Mattel’s lovable big-haired icon. Think pinkleather miniskirts, gold-lamé cowboy boots, sparkling jeans, heart-shaped accessories, peace-sign earrings and inflatable Chanelinspired beach bags. The OTT kitschy collection had the crowd whooping and hollering those deliciously silly lyrics. As I write this note, I’m once again singing that ridic tune in my head: “I’m a Barbie girl, in the Barbie world. / Life in plastic, it’s fantastic!” This ditty by Aqua has made it onto many “top 10” lists of songs you can’t get out of your head. “Who Let the Dogs Out?” (Baha Men), “The Time Warp” ( The Rocky
Horror Picture Show) and “The Final Countdown” (Europe) induce a similar obsessive affliction. According to Finnish and British researchers, 90 percent of us experience a delightful “brain itch” at least once a week. My apologies if, now that you’ve read this, you’re having a glam-rock moment and bellowing “I guess there is no one to blame. / We’re leaving ground. / Will things ever be the same again? / It’s the final countdown...” Researchers suggest “fighting fire with fire,” if you will, by humming “antidote” songs like the British anthem “God Save the Queen” or “Kashmir” (Led Zeppelin) or “Karma Chameleon” (Culture Club). “When we cling, our love is strong. / When you go, you’re gone forever. / You string along, you string along. / Karma, karma, karma, karma, karma chameleon....” Okay, stop! I have another antidote to offer up. Turn to our Spring/Summer 2015 Trend Report (page 65) and you’ll be distracted by gorgeous images of the season’s key trends. (Say hello to the ’70s, shades of sunbeam yellow and sexy cut-outs and sheers.) WARNING: These images may induce a serious case of “shoppingmania.” So bring your plastic; it’s going to be fantastic!