NEW LA­BEL WE LOVE

Three things you need to know about Van­cou­ver based NOMI.

Elle (Canada) - - Style -

1. “NOMI is a blend of my mother’s name, Naomi, and ‘know me.’ My catch­phrase is ‘To know me is to know you,’” says the brand’s creative di­rec­tor, Jul­lianna Smith. 2. Smith’s de­but spring/ sum­mer 2015 col­lec­tion of tai­lored suits, knitwear and tees is dec­o­rated with pat­terns de­rived from sketches by her late mother, who was an artist. “I wanted to wear my heart on my sleeve, al­most like a tat­too.” 3. “My mom could hold the at­ten­tion of a room just by her style and pres­ence. My goal is to de­sign pieces that give you that ex­tra bit of con­fi­dence.” Each NOMI piece (from $86, no­midesigns.ca) comes with an in­spi­ra­tional quote from a fa­mous fe­male in­flu­encer. ■

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