WRAP S TAR

More than 40 years later, DVF’s iconic dress is still a sym­bol of fem­i­nin­ity and power.

Elle (Canada) - - Style -

much has changed for Diane von Fursten­berg since 1974, when she posed for her brand’s in­au­gu­ral cam­paign tout­ing the provoca­tive tag line “Feel like a woman, wear a dress.” The dress in ques­tion— a sim­ple but sexy wrap style made from soft body-hug­ging jersey—went on to sell by the mil­lions, turn­ing the Bel­gium-born, NYC-based de­signer into a house­hold name. Four decades later, she has 45 bou­tiques around the world and, like any­one who has truly made it, stars in her own re­al­ity-TV show, House of DVF. “I had no idea the dress would be so suc­cess­ful,” she re­flects. “But it turned out to be ex­actly what women wanted at the time—to go to work and still feel fem­i­nine.” That much has stayed the same, she says, not­ing that within her own fam­ily, the dress has been a wardrobe sta­ple for her mother, her daugh­ter and now her grand­daugh­ter. “It came to rep­re­sent free­dom and in­de­pen­dence for gen­er­a­tions of women. Fash­ion is re­ally about ex­pres­sion—this was true in the ’70s and it’s true now.” ■

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