IN THE BAG

Elle (Canada) - - Escape -

Dan­ish brand ECCO may be best known for footwear, but with the ap­point­ment of Swedish ac­ces­sories de­signer Jonas Ols­son in 2013, it’s be­gin­ning to play a di­rec­tional role in the leather-hand­bag mar­ket. Here, Ols­son de­con­structs the brand’s It bag for spring. BARE IT ALL “Of­ten, my de­sign process starts with the leather—as you play with it, ideas start to

come,” says Ols­son. Rather than us­ing heav­ily treated leathers em­bossed with glar­ing lo­gos, he fo­cuses on high­light­ing nat­u­ral tex­tures. IN GOOD COMPANY In ad­di­tion to the leather for its own ac­ces­sories col­lec­tions, ECCO’s fac­tory in Don­gen, Nether­lands, pro­duces the raw ma­te­ri­als for lux­ury brands such as Alexan­der Wang, Louis Vuit­ton and Marc Ja­cobs. “It’s very im­por­tant to use the right ma­te­ri­als, and we have ev­ery pos­si­bil­ity at the tan­nery,” he says. SHAPE- SHIFTER The “Sculp­tured” bag is de­cep­tively min­i­mal: “It looks square when you see it on dis­play, but when you lift it, it be­comes

a soft pyra­mid shape. Its per­son­al­ity be­comes more de­fined.” FASH­ION- FOR­WARD Once a year, ECCO hosts the Open Cir­cle lab in Don­gen, where de­sign­ers and leather tech­ni­cians get to ex­peri

ment. “In the past, ev­ery­one was fol­low­ing a trend, but now it’s all about in­di­vid­u­al­ity,” he says.

“Sculp­tured” shoul­der bag ($375, ecco.com)

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