MU­SIC MAKER

Emily Kai Bock is the ris­ing star of the Vimeo gen­er­a­tion.

Elle (Canada) - - Radar -

what do sil­ver-screen trail­blaz­ers David Fincher and Spike Jonze have in com­mon? Be­fore they made a name for them­selves as film­mak­ers, they work­shopped their most whim­si­cal ideas via mu­sic videos for artists like Madonna and Björk. To­day, the re­al­ity for fledg­ling di­rec­tors is far from easy. And yet, through thick and thin, Toronto-raised, New York­based Emily Kai Bock keeps blow­ing peo­ple away with her 35-mm-ex­clu­sive en­deav­ours.

Whether she is en­hanc­ing Grimes’ spell­bind­ing elec­tro or Ar­cade Fire’s epic alt-rock, the 31-yearold direc­tor con­jures up worlds that are at once ex­pan­sive, enig­matic and pro­foundly in­ti­mate. “With YouTube, Google and Vimeo, images have never been more in the fore­ground,” says Kai Bock. “Peo­ple are watch­ing videos more than ever; it’s how we ex­pe­ri­ence mu­sic.”

With film­maker Paul Thomas An­der­son singing her praises and Lorde call­ing on her to cook up a Lynchian com­pan­ion piece to her lat­est Hunger Games sin­gle, Kai Bock is the clos­est thing the mu­sic-video world has to a shoot­ing star—and a hard­work­ing one at that. She toils away on ad­ver­tis­ing gigs for clients like Coca-Cola and Diesel to be able to, as she puts it, “make four or five mu­sic videos for free.”

Kai Bock is also jug­gling a de­but fea­ture and a doc about her ex­per­i­men­tal-mu­sic pals Ton­startss­bandht. She’s such an in-de­mand cre­ative com­mod­ity that one tends to for­get she cut her teeth in an in­dus­try that’s akin to a locker room full of cam­era-tot­ing dudes where women rarely call the shots. “We live in a cul­ture of girls as spec­ta­tors, where we watch the guys do all the im­por­tant stuff,” sug­gests Kai Bock, when asked why we don’t see more women in the direc­tor’s chair. “A big rea­son why I give in­ter­views is to en­cour­age more women to put them­selves out there and not be afraid of tech­nol­ogy, of get­ting their hands dirty or scrap­ing their knees. It’s way more fun that way.” MICHAEL- OLIVER HARDINGh

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