The artist who in­vented the smoky eye launches a new line.

ELLE (Canada) - - Insider -

I dis­cov­ered makeup when I was 13, and it changed my life. I started wear­ing mas­cara, and, overnight, ev­ery­one from seven to 70 re­acted to me in a very dif­fer­ent way; I was more popular, and I felt more con­fi­dent. While at first this was a lit­tle de­press­ing, I soon re­al­ized that makeup is pow­er­ful: It’s ev­ery woman’s se­cret weapon. I’m all about a smoky eye ’til I die! I’ve been wear­ing a smoky fe­line eye since I was a teenager. The shape de­fines and elon­gates—it’s like an eye lift with­out the surgery.

“I think I al­ways walked a path to­ward makeup artistry. From a young age, I had Mar­i­lyn Mon­roe posters up on my wall and bought loads of ref­er­ence books about sil­ver-screen icons, like Au­drey, El­iz­a­beth and Mar­lene, and stud­ied their faces. I wanted to know what made them beau­ti­ful.

“Shar­ing the power of makeup with women is what drives me. Many of the rea­sons women don’t fully en­gage in makeup—they aren’t sure how to use it or what suits them—are what I wanted to rev­o­lu­tion­ize in the re­tail ex­pe­ri­ence. Even as a pro­fes­sional, I walk into [a store’s beauty depart­ment] and want to run in the op­po­site di­rec­tion! There’s so much choice and so lit­tle di­rec­tion or prob­lem solv­ing; I wanted to cre­ate a glam­orous, safe en­vi­ron­ment for women to shop in. My col­lec­tion is cu­rated into 10 looks, so you know which lip colour goes with each eye colour. There are vi­su­als of how the lip­sticks and eye­shadow palettes look on all skin tones, so you’re never lost.

“All of my prod­ucts have a star hid­den on ev­ery pack. This was in­spired by a note I got at the start of my ca­reer en­cour­ag­ing me to fol­low my dreams—it signed off with “Knock it to them, Char­lotte; I know you’ll be a star.” I trea­sured this note and looked at it dur­ing times of self-doubt—it gave me the mo­ti­va­tion to con­tinue. I want ev­ery­one to have that mo­ment when they open their com­pact. I be­lieve that ev­ery­one has a halo around them; ev­ery­one can be a star.” ■

The pack­ag­ing for Til­bury’s new makeup line was in­spired by ’20s cig­a­rette cases and ’50s cut-glass per­fume bot­tles and made with “the life­style of a mod­ern woman in mind: light­weight, com

pact and leakproof.” Clock­wise, from top: Char­lotte Til­bury Cheek to Chic Blusher in Ec­stasy ($50); Beach Stick Lip-to-Cheek Dewy Colour Pop in Moon Beach ($48); Lip Cheat Liner in Pil­low Talk ($27); Rock ’N’ Kohl Iconic Liq­uid Eye Pen­cil in Bar­barella Brown ($28); K.I.S.S.I.N.G Fallen From the Lip­stick Tree in Vel­vet Un­der­ground ($38); Lip Lus­tre Lip Lac­quer in Candy Dar­ling ($28). For de­tails, see Shop­ping Guide.

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