ELLE (Canada) - - World -

Two fam­ily gar­dens in ru­ral On­tario in­spired the lat­est col­lab for Holt Ren­frew’s so­cially con­scious H Project shop. Alexan­dra We­ston, direc­tor of brand strat­egy for Holt Ren­frew, cred­its her fam­ily’s Caledon farm, while Ela hand­bag co-founders Ela and Martin Al­dors­son cite Ela’s mother’s sprawl­ing gar­den near Cam­bridge. Both played key roles in inspiring the idea for the ra­nun­cu­lus-print can­vas and ve­gan-leather Edi­tor’s Pouch. “Our gar­den keeps my fam­ily close to food and bees,” say We­ston. “We have a veg­gie gar­den, as well as a flower gar­den that we grow specif­i­cally to at­tract bees,” she says. The bag, which was cre­ated in part­ner­ship with Burt’s Bees, comes with three of the brand’s new Lip Crayons (Carolina Coast, Hawai­ian Smolder and Napa Vine­yard). Only 2,000 limited-edi­tion bags will go on sale at Holt Ren­frew on May 1—and, thanks to the back­ing of Burt’s Bees, 100 per­cent of the $50 price tag will go to the non-profit Pol­li­na­tor Part­ner­ship Canada, which works to pro­tect pol­li­na­tor ecosys­tems. “I like to think of the pouch as a flower party you can take from day to night,” says Ela. “It cel­e­brates the en­vi­ron­ment that bees thrive in.”

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.