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Edi­tor-in-chief Noreen’s new mouse friend is her con­stant com­pan­ion #ap­ple­watchenvy

Elle (Canada) - - StoryBoard - Noreen Flana­gan Edi­tor-in-Chief Fol­low me on Twit­ter and Instagram @noreen_flana­gan We love hear­ing from you! Please write to us at ed­i­tors@ ELLECanada.com.

within mo­ments of putting on my Ap­ple Watch, I felt my wrist start to gen­er­ate “heat.” I no­ticed it as soon as I sat down on the sub­way and started to ex­per­i­ment with the face set­tings. As I was flip­ping through the op­tions, I got the dis­tinct sense that I was be­ing watched. I looked up and no­ticed two young men star­ing at my wrist with laser-like in­ten­sity. No words were ex­changed. Just know­ing glances. #tech­street­cred When I ar­rived at work, ev­ery­one gath­ered around to check it out. My ver­sion, with its stylish stain­less-steel Mi­lanese Loop wrist strap, was greeted with the kind of en­thu­si­asm usu­ally re­served for pup­pies, ba­bies and Cé­line hand­bags. Over the next week, strangers—from a store clerk to a Hol­ly­wood power pub­li­cist to my seat­mate on a plane—wanted to touch it. Wear it. Covet it. When I was in Van­cou­ver vis­it­ing my friend Dana, her 19-year-old step­son was gob­s­macked when he spot­ted it. “I can’t be­lieve I’m touch­ing an Ap­ple Watch,” he said. “If I’d known you had one, I would have stolen it from you last night while you were sleep­ing,” he said, laugh­ing. (I think he was jok­ing.) His fa­ther, Char­lie, how­ever, wasn’t in­ter­ested in the watch. He wanted to see video clips from our re­cent shoot with Cindy Craw­ford in Los An­ge­les. (FYI, she’s our Oc­to­ber cover, and it’s a stun­ner.) “Wow!” he said. “She has al­ways been so beau­ti­ful. Wow!” Clearly “hot­ness” is rel­a­tive. What in­duces envy/ ad­mi­ra­tion in some is, at best, a mild cu­rios­ity for oth­ers. The ELLE Canada ed­i­to­rial team kept that in mind when they were com­pil­ing our “Hot 50” guide (page 47). For some of you, it will be dis­cov­er­ing your next Master­piece ad­dic­tion. (We’re hooked.) Oth­ers will be smit­ten with a new French con­fec­tion that makes a mac­aron seem as com­mon as a KitKat bar. If you’re in search of a new mu­sic-fest look to re­place your flower crown, our beauty team “irons” out the de­tails for you. They also give a man­i­cured thumbs-up to a laun­dryroom-in­spired prod­uct that makes your hair hu­mid­i­typroof. On the fash­ion front, it’s all about hav­ing the per­fect (and hottest) pair of jeans, sneak­ers and sun­glasses. I hope that our “Hot 50” in­spires you to cre­ate your own awe-in­duc­ing mo­ments. My watch just sent me a mes­sage telling me to stand up and get mov­ing. It’s time for some sum­mer fun!

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