NATURAL RESOURCES

Théra Wise is tapping into the green market with its spin on popular healing ointments, such as VpR Natural Bio-Active Vaporizing Rub, HmR Natural Bio-Active Hemorrhoidal Ointment and SHO Natural Bio-Active Skin Healing Ointment ($20 each, therawise.com). “Plant-based products have a bio-affinity with our skin, which means they feel and act like a part of us,” says founder Warren Brander, who is trained in traditional Chinese medicine, plant medicine and cosmetic science. Translation? Your body absorbs ingredients more easily, speeding up repair at a cellular level. n