If this Fresh jar could talk...

The true story of a cult-favourite face mask.

Elle (Canada) - - Insider -

I MADE FACE MASKS A THING.

I’m no run-of-the-mill face prod­uct, so take your time get­ting to know me. Be­fore you ap­ply me to your skin, take a mo­ment to in­hale my heady, ro­man­tic fra­grance. You’ve been work­ing way too hard. Please, stop and smell my flow­ers.

I GOT A NEW OUT­FIT FOR MY BIRTH­DAY.

Ac­claimed Bri­tish artist Jo Rat­cliffe de­signed my beau­ti­ful lim­ited-edi­tion jar in cel­e­bra­tion of my 15th birth­day. She wanted to give my flo­ral pat­tern move­ment and life, some­thing a lit­tle “wild look­ing.” The re­sult of Fresh’s first-ever col­lab­o­ra­tion is a roses-upon-roses de­sign that brings my “sen­so­rial essence” to life.

I KNOW HOW TO MAKE YOUR SKIN GLOW.

Let’s make a deal: You put me on your clean, moist skin for five to 10 min­utes and then rinse me off; in re­turn, I’ll ro­mance your skin into a state of soothed, toned, ra­di­ant bliss. (My cu­cum­ber ex­tracts, aloe-vera gel and an­tiox­i­dant-rich green tea help with that too.)

MY MOM & DAD BUILT AN EM­PIRE AROUND ME.

Fresh was founded by Lev Glaz­man and Alina Royt­berg in Bos­ton in 1991. They com­bined their ap­pre­ci­a­tion for nat­u­ral in­gre­di­ents with science and tech­nol­ogy to cre­ate many iconic prod­ucts, start­ing with Oval Soaps and then mov­ing into body and face prod­ucts like Brown Sugar Body Pol­ish (the first ex­fo­liant made with sugar to hit the mar­ket) and the beloved gen­tle amino-acid-rich Soy Face Cleanser.

I’M MADE OF ROSES.

My am­ber-hued gel-like for­mula is made with Damask and Cen­tifo­lia roses. Ev­ery spring in Tur­key, farm­ers harvest the growth blos­soms at sunrise, when oil yields are at their peak. These are dis­tilled to ex­tract the rose oil and rose­wa­ter that make me so spe­cial. There are two and a half roses in each jar; the petals melt softly into your skin.

Fresh Rose Face Mask ($72). For de­tails, see Shop­ping Guide.

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