WE ASKED… A PROFESSIONAL CUDDLER ANSWERED
Madison Powell’s nine-to-five involves giving lots of TLC: She’s in the vanguard of Canada’s emerging cuddle scene, where people pay other people to hold them in a non-sexual way. She works with the Cuddlery (Canada’s first professional hug company), where a basic 30-minute cuddle costs $37. (Group cuddles and skin-to-skin are also on the menu.) Naturally, we snug
gled up and asked her a few questions.
Q What makes a cuddle particularly good? “I would suggest that cuddlers be very open, honest and accepting. It needs to come from a genuine place; if you’re apprehensive, they’re going to know. It’s about giving yourself over wholeheartedly.” Q Why do people go to you for cuddles and not, say, their mom or their partner?
“The response I seem to get is that there are expectations, as we are traditionally taught that cuddling leads to sex. As a cuddler, we create a temporary girlfriend experience—without the worry of putting on the right perfume.”
Q What do we amateur cuddlers get wrong? “Good cuddling is slow, not rushed, making people feel like their desire for touch is important. For personal relationships, it’s a way to reconnect. Take a moment to sit with your partner and hold him or her close—that’s enough to release some endorphins and reset your batteries.”