Match­mak­ing ser­vices that are skin deep—lit­er­ally.

ELLE (Canada) - - Relationship -


This Zurich com­pany’s tag line is “Love is no co­in­ci­dence!” For around $315, the firm uses a DNA sam­ple and the an­swers from a per­sonal ques­tion­naire to match you with one of over 6,000 peo­ple who have also signed up for the ser­vice. Based on both bi­o­log­i­cal and so­cial com­pat­i­bil­ity (age, ed­u­ca­tion, re­li­gion), match re­sults in­clude the like­li­hood of sex­ual at­trac­tion and the prob­a­bil­ity of a suc­cess­ful preg

nancy (genepartner.com).


This Toronto-based start-up as­sesses cou­ples for both their ge­netic and psy­cho­log­i­cal com­pat­i­bil­ity—through DNA sam­ples and a

mul­ti­ple-choice per­son­al­ity quiz— in­clud­ing im­mune-sys­tem vari­a­tion, sero­tonin and dopamine re­cep­tors

and abil­ity to cope with stress. For $199, cou­ples re­ceive a “love man­ual” out­lin­ing their over­all com­pat­i­bil­ity, plus ad­vice for nav­i­gat­ing pre­dicted trou­ble spots, like dif­fer­ing lev­els of pos­i­tiv­ity or im­pul­siv­ity



Cal­i­for­nia-based 23andMe (co­founded by Anne Wojcicki, wife of Google co-founder Sergey Brin) col­lects your saliva to com­pare your DNA against a loved one’s to de­ter­mine if you carry com­bined ge­netic

risk fac­tors for cer­tain in­her­ited con­di­tions, such as cys­tic fi­bro­sis or hear­ing loss, that might be passed on to any chil­dren. One kit per per

son is $199 (23andme.com).


Amer­i­can artist Ju­dith Prays hosts “pheromone par­ties” in Lon­don and L.A. based on the the­ory that we can smell com­ple­men­tary genes in a po­ten­tial part­ner. Guests pay

around $15 and bring a T-shirt they’ve been sleep­ing in; T-shirts are as­signed a num­ber and then other guests smell them at leisure... and hookup magic some­times hap­pens (pheromonepar­ties.com).

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