Matchmaking services that are skin deep—literally.
This Zurich company’s tag line is “Love is no coincidence!” For around $315, the firm uses a DNA sample and the answers from a personal questionnaire to match you with one of over 6,000 people who have also signed up for the service. Based on both biological and social compatibility (age, education, religion), match results include the likelihood of sexual attraction and the probability of a successful preg
This Toronto-based start-up assesses couples for both their genetic and psychological compatibility—through DNA samples and a
multiple-choice personality quiz— including immune-system variation, serotonin and dopamine receptors
and ability to cope with stress. For $199, couples receive a “love manual” outlining their overall compatibility, plus advice for navigating predicted trouble spots, like differing levels of positivity or impulsivity
California-based 23andMe (cofounded by Anne Wojcicki, wife of Google co-founder Sergey Brin) collects your saliva to compare your DNA against a loved one’s to determine if you carry combined genetic
risk factors for certain inherited conditions, such as cystic fibrosis or hearing loss, that might be passed on to any children. One kit per per
son is $199 (23andme.com).
American artist Judith Prays hosts “pheromone parties” in London and L.A. based on the theory that we can smell complementary genes in a potential partner. Guests pay
around $15 and bring a T-shirt they’ve been sleeping in; T-shirts are assigned a number and then other guests smell them at leisure... and hookup magic sometimes happens (pheromoneparties.com).