JO BAKER Makeup Artist

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THE GIG Baker, who hails from Lon­don— “the coolest city in the world”—is now based in L.A. and lived “ev­ery makeup artist’s dream” when she worked with Cindy Craw­ford for this month’s cover. LESS IS MORE “I lean to­ward the ‘cool look’ more than ul­tra-glam masked makeup. I want women to look badass and feel cool and sexy.”

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