Founder, co­coand­

ELLE (Canada) - - Style -

Ca­tri­ona Smart wrote for a friend’s blog be­fore launch­ing Coco & Cowe, a life­style site that she calls “your dig­i­tal best friend.” Smart and her team are al­ways on the hunt for the best jet-set des­ti­na­tions, restos and fash­ion finds. Her ca­reer ad­vice? “Peo­ple are so afraid to put some­thing out there that they stop them­selves,” she says. “Just start!” Polyester blouse, Nic+Zoe ($148); lamb-leather jacket, 3.1 Phillip Lim ($2,075); cot­ton jeans, Cit­i­zens of Hu­man­ity ($259); gold-plated-metal ring, Diane von Fursten­berg ($98); sil­ver-fin­ish metal bracelet with blue beads ($46), gold-fin­ish metal bracelet with or­ange beads ($46) and gold-fin­ish metal bracelet with an­chor de­tail ($58), all Alex and Ani; gold-tone-metal and amethyst resin neck­lace, KARA Kara Ross ($95); rhodium and crys­tal ear­rings, Vince Ca­muto ($28); suede “Car­dio” pumps, Nine West ($125). All items avail­able at Hud­son’s Bay (the­

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