Meet the In­sta train­ers who are tak­ing body trans­for­ma­tion out of the gym and onto your phone.

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In our world of in­stant grat­i­fi­ca­tion, where peo­ple want their dream bod­ies #yesterday, In­sta­gram has be­come the go-to fit­spo source. You no longer have to go to the gym or even hire a trainer: Work­outs, trans­for­ma­tions and healthy recipes are a scroll away. Fit­ness ex­pert Emily Skye’s bikini photos and tu­to­ri­als at­tract one mil­lion fol­low­ers, while Jen Sel­ter—fa­mous for hav­ing the best butt on In­sta­gram—is seven-mil­lion fans strong. Some 750,000 peo­ple fol­low bal­le­rina Misty Copeland, and 1.6 mil­lion prob­a­bly feel more Zen af­ter a look through Yoga Girl Rachel Bra­then’s feed.

“It’s de­moc­ra­tiz­ing for those mak­ing the media and those con­sum­ing it, who feel like they, too, can achieve the life,” says Ra­mona Pringle, an as­sis­tant pro­fes­sor in Ry­er­son Univer­sity’s RTA School of Media in Toronto. She ar­gues that this trend is unique to In­sta­gram in part be­cause of its vis­ual plat­form—you can “craft a nar­ra­tive by in­te­grat­ing in­spi­ra­tional con­tent with how-to train­ing.” Here’s a snap­shot of some of our faves.



193,000 FOL­LOW­ERS

A fit­ness muse rather than a trainer, Bronf­man is the founder of the healt­hand-lifestyle web­site HBFit and cu­rates work­outs and meals so you don’t have to. Warn­ing: Her life is pretty awe­some—she’s also a DJ and Clin­ique am­bas­sador—so pre­pare for some se­ri­ous In­sta jeal­ousy. Why In­sta? “I post work­outs that range in dif­fi­culty, which keeps my feed both at­tain­able and in­spi­ra­tional. When you sur­round your­self with pos­i­tive mo­ti­va­tion, it makes you want to be suc­cess­ful.” Work­out wardrobe “Adi­das by Stella McCart­ney.” On-theroad in­spo “When I travel, I look up hash­tags and read peo­ple’s re­ac­tions to train­ers or classes, which is how I de­cide whether to try them.”




The bouncy Aussie is like your best work­out buddy—you know, the one who will text you un­til you’ve dragged your­self out of bed for your 6 a.m. class and sweat it out (while smil­ing) be­side you. Her In­sta­gram feed is just as in­fec­tious. Itsines in­ter­sperses be­fore-and-af­ter im­ages of peo­ple on her pro­gram (dubbed the Bikini Body Train­ing Guide) with ex­er­cises, self­ies and snaps of her pups. Why In­sta? “Be­ing able to con­nect with girls from all over the globe has changed my life. These women help me strive to­ward be­ing a bet­ter per­son.” Ev­ery lit­tle bit counts “My 28-minute high-in­ten­sity work­outs are easy to fit into a busy sched­ule—they’re only 2 per­cent of a day.” On mas­ter­ing the selfie “Just be con­fi­dent, be­cause you de­serve to feel proud of all the ded­i­ca­tion you have put into your healthy-lifestyle jour­ney.”



26,700 FOL­LOW­ERS

A fit­ness En­er­gizer Bunny, Lan­gowski makes ex­er­cise look fun (and de­cep­tively sim­ple). We also like how he turns the world into his per­sonal park­our course. Top move “The moun­tain-climber pushup. Af­ter you do a push-up, bring your right knee to touch your left el­bow and then your left knee to touch your right el­bow.” In­sta ad­vice “Many ‘fit­ness’ ac­counts of per­sonal train­ers are sim­ply photos of them­selves mod­el­ling. Try to find ac­counts that pro­vide a real ed­u­ca­tion on ex­er­cises, healthy meals to cook and in­spi­ra­tional quotes.” Work­out must-haves “Pan­dora [In­ter­net ra­dio] and my Beats By Dre wire­less head­phones. I just can’t get my­self go­ing with­out them. I have a few pairs of the head­phones in case they run out of bat­ter­ies mid-work­out!”



22,700 FOL­LOW­ERS

Pre­vi­ously of the per­sonal-train­ing duo Two Bad Bod­ies—which had 360,000 fol­low­ers­­—the for­mer track-and-field ath­lete re­cently went solo. We love how she in­cor­po­rates ev­ery­thing from stairs to ba­bies (!) into no-equip­ment-nec­es­sary work­outs. Top move “My most pop­u­lar videos are the ones where I am jump­ing around and do­ing ex­plo­sive move­ments—ply­o­met­rics.” Group ef­fort “I love @fol­lowthe­lita, @no­la­trees, @fitqueenirene.” #food­porn “I like post­ing food im­ages be­cause peo­ple al­ways want to know what I’m eat­ing and I think it’s im­por­tant to be hon­est about my choices. I don’t fol­low any di­ets. I just try to eat real foods and home-cooked meals as much as I can.” n

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