science mat­ters

ELLE (Canada) - - Style -

With the launch of its next gen­er­a­tion of pants, Lu­lule­mon has in­tro­duced a novel ap­proach to fit: en­gi­neered sen­sa­tion. Fu­elled by the motto “No pain, no gain,” the Cana­dian re­tailer has de­vel­oped four new styles that pro­vide vary­ing de­grees of com­pres­sion, in­clud­ing a to­tally re­laxed fit for ev­ery­day wear and a su­per-tight leg­ging for added ten­sion. While med­i­cal-grade com­pres­sion is not part of the equa­tion, sports psy­chol­ogy

is: The goal of the dif­fer­ent sen­sa­tions is to drive per­for­mance. “There are a lot of tech­nolo­gies that we just say no to be­cause they’re

not rooted in longevity,” ex­plains An­to­nia La­martino, di­rec­tor of fu­ture con­cepts for the

brand. “It’s easy just to say that in­no­va­tion comes out of a lab, but the crafts­man­ship and de­sign that go into the struc­ture of the pants [re­ally mat­ter].” No de­tail was spared in the for­mula for each of the new styles: De­signs were put through a gamut of body-mo­tion assess­ments, and fab­rics were wash, sweat and colour tested. Here’s proof that when it comes to look­ing good and feel­ing good, science mat­ters (from $88, lu­lule­ n

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