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ELLE (Canada) - - Elle Letters - sarah mclaren, bell me­dia

We are writ­ing to ex­press our dis­ap­point­ment with “In­ter­net Killed the Video Star” [ELLE Radar, Novem­ber 2015]. We think it pro­vided a one-sided view of Much from the per­spec­tive of former VJs (pre-2005). We at Bell Me­dia un­der­stand that some peo­ple are nos­tal­gic for how Much used to be. Our cur­rent view­ers, how­ever, are very much en­gaged and happy with to­day’s Much. This past June, fans turned up in droves to see the MMVAs, which chalked up two bil­lion so­cial impressions. We have di­verse, smart and en­gag­ing VJs who, like the VJs pro­filed in your story, are “nor­mal, charm­ing, al­beit im­per­fect, peo­ple.” Much is a healthy busi­ness. We could have pro­vided am­ple ev­i­dence that “whis­pers that the chan­nel won’t sur­vive much longer” are far from the truth.

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