zaid Af­fas

This L.A.-based de­signer creates lux­ury fash­ion that is pow­er­ful but not pompous.

ELLE (Canada) - - Style - noreen flanagan

My first im­pres­sion of Zaid Af­fas’ work is that its min­i­mal­ist, sculp­tural and in­tel­lec­tual sen­si­bil­ity is very New York. But it turns out that the Kuwait­born, U.K.-raised de­signer calls Los An­ge­les home. “The weather and the life­style are the best,” ex­plains Af­fas. “Cre­atively, it’s just so easy to live h

there. You can be in your own world. It doesn’t im­pose on you like Lon­don or New York. That said, I do what I do whether I’m in New York or Lon­don or L.A.” And what he does is cre­ate im­pec­ca­bly tai­lored, power­fully sim­ple pieces: Think gor­geous elon­gated fun­nel neck­lines, dresses with thigh-high slits and jack­ets with exag­ger­ated “sa­mu­rai” shoul­ders. “I want to do col­lec­tions where each look will al­ways be spe­cial,” he says. “A woman can wear it for 10 years and peo­ple will still tell her it’s beau­ti­ful, but at the same time it’s not over­whelm­ing or too trendy or based on a sea­son or gimmick.” He launched his line in 2014—af­ter work­ing for Ralph Lau­ren, BCBG Max Azria and Ports 1961—and had his runway de­but last Novem­ber at the Art Gallery of On­tario. He was there at the in­vi­ta­tion of Lisa and Ge­orge Corbo (of Ge­orge C) for the fifth an­nual “Ge­orge In­vites Mar­garet to Din­ner” fundraiser for the Princess Mar­garet Can­cer Cen­tre “Be­lieve It Bil­lion Dol­lar Chal­lenge.” Zaid Af­fas is avail­able at Ge­orge C in Toronto.

Zaid Af­fas held his de­but runway show at the Art Gallery of On­tario.

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