Zaid on His. . .

ELLE (Canada) - - Style -

Mis­sion “I want women to feel dressed up but not pompous.”

De­sign Process “I’m in­spired by pure prin­ci­ples of form. I don’t have em­bel­lish­ments, which are de­signed

as an ap­plied layer as op­posed to the form it­self.”

Ca­reer choice “My fa­ther is an ar­chi­tect; that’s what I wanted to be, but he said: ‘You’ll study for seven years and you won’t make any money. Don’t do it!’ I went to Cen­tral Saint Martins to study paint­ing and fine arts, but I did some fash­ion pho­tog­ra­phy and dis­cov­ered I liked fash­ion.”

In­spi­ra­tion “I ad­mire the clean­li­ness of Mies van der Rohe and the fold­ing curves of Frank Gehry.”

Muses “Tilda [Swin­ton] and Cate [Blanchett] are my dream clients. They’re smart, el­e­gant

and so­phis­ti­cated. They’re good at what they do—they’re

not just celebri­ties.” n

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