How to... Build Your Col­lec­tive

Elle (Canada) - - Special -

En­tre­pre­neur Scott Heifer­man founded Meetup in 2002 in the wake of 9/11. Heifer­man had no­ticed that peo­ple’s at­ti­tudes and in­ter­ac­tions had be­gun to change. “Peo­ple were look­ing af­ter each other, help­ing each other and meet­ing up with each other in the wake of the tragedy. From there, Meetup was born, and it con­tin­u­ally asks the ques­tion ‘Could we use the In­ter­net to get off the In­ter­net and grow lo­cal com­mu­ni­ties in the process?’” says Kristin Hodg­son, com­mu­ni­ca­tions di­rec­tor for Meetup. “It’s all about the power of ‘we’—we’re bet­ter when we’re to­gether. Hav­ing oth­ers who are cur­rently in a sim­i­lar sit­u­a­tion (or have been be­fore) fos­ters a won­der­ful com­mu­nity of sup­port.” Meetup now has over 23 mil­lion mem­bers in 180 coun­tries. Here, Hodg­son breaks down how to build a thriv­ing com­mu­nity of your own.

1. Get in­formed.

“At­tend com­mu­nity events that you’re in­ter­ested in and start ask­ing or­ga­niz­ers how they’ve built their tribes.”

2. Gather peo­ple around you.

“Or­ga­nize meet-ups of your own with like-minded peo­ple and pro­mote your gath­er­ings or events on so­cial me­dia.”

3. En­cour­age par­tic­i­pa­tion.

“Find peo­ple who seem par­tic­u­larly ac­tive in your cho­sen ca­reer or pas­sion and in­vite them to join your newly forming group. Make sure ev­ery­one can in­vite their friends as well.”

4. Stay en­gaged.

“Cul­ti­vate your newly formed com­mu­nity by stay­ing in touch with ev­ery­one on the reg­u­lar. Cre­ate a group on so­cial me­dia where your col­lec­tive can post pho­tos, give up­dates, ask ques­tions and mo­ti­vate each other.”

“Com­mu­nity not only builds busi­ness but it also creates pas­sion and keeps you mo­ti­vated. It gives you the en­ergy to make it hap­pen for your­self and for those around you.” – Miki Agrawal, en­tre­pre­neur and au­thor of Do Cool Sh*t

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