THE BUSI­NESS OF BIG BOOTY

Elle (Canada) - - Body -

Many women are re­sort­ing to plas­tic surgery in their quest for Kim Kar­dashian’s Jes­sica Rab­bit-like curves. From 2013 to 2014, butt-im­plant surg­eries climbed 98 per­cent, ac­cord­ing to the Amer­i­can So­ci­ety of Plas­tic Sur­geons (which has mem­bers world­wide, in­clud­ing Canada). Butt lifts are also climb­ing, at 44 per­cent. Ar­guably the most pop­u­lar of th­ese is the Brazil­ian butt lift, in which doc­tors use your fat to sculpt a dream rear. (The name was in­spired by the cov­eted curves of Brazil­ian women.) Dr. Con­stantino Mendi­eta, a Miami-based plas­tic sur­geon, sees the lat­ter as an in­dus­try game changer. “Fat has be­come the new liq­uid gold in plas­tic surgery. It al­lows us to mould and shape the body.” Kurt Wil­liamson, who pro­duced the 2014 doc­u­men­tary Bot­toms Up, in­ter­viewed sev­eral women who opted for th­ese pro­ce­dures. For many, they were “big con­fi­dence boost­ers,” he says. But he warns that try­ing to live up to an ideal can be emo­tion­ally dam­ag­ing and, in some cases, phys­i­cally dan­ger­ous—some women are re­sort­ing to un­der­ground in­jec­tions with sil­i­cone or ce­ment be­cause they are cheaper. (But­tock lifts­cost about $10,000; the price tag for im­plants is al­most dou­ble that.) “I think it’s great that ev­ery body part can be cel­e­brated, but when it makes peo­ple in­se­cure and when some­one goes about it the wrong way, it can turn into some­thing ugly,” says Wil­liamson. The only in­jectable ap­proved for the but­tock in Canada is fat, says Dr. Julie Khanna, pres­i­dent of the Cana­dian So­ci­ety for Aes­thetic Plas­tic Surgery. And make sure that your plas­tic sur­geon is cer­ti­fied by the Royal Col­lege of Physi­cians and Sur­geons of Canada and that his or her fa­cil­ity is ac­cred­ited.

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