THE BUSINESS OF BIG BOOTY
Many women are resorting to plastic surgery in their quest for Kim Kardashian’s Jessica Rabbit-like curves. From 2013 to 2014, butt-implant surgeries climbed 98 percent, according to the American Society of Plastic Surgeons (which has members worldwide, including Canada). Butt lifts are also climbing, at 44 percent. Arguably the most popular of these is the Brazilian butt lift, in which doctors use your fat to sculpt a dream rear. (The name was inspired by the coveted curves of Brazilian women.) Dr. Constantino Mendieta, a Miami-based plastic surgeon, sees the latter as an industry game changer. “Fat has become the new liquid gold in plastic surgery. It allows us to mould and shape the body.” Kurt Williamson, who produced the 2014 documentary Bottoms Up, interviewed several women who opted for these procedures. For many, they were “big confidence boosters,” he says. But he warns that trying to live up to an ideal can be emotionally damaging and, in some cases, physically dangerous—some women are resorting to underground injections with silicone or cement because they are cheaper. (Buttock liftscost about $10,000; the price tag for implants is almost double that.) “I think it’s great that every body part can be celebrated, but when it makes people insecure and when someone goes about it the wrong way, it can turn into something ugly,” says Williamson. The only injectable approved for the buttock in Canada is fat, says Dr. Julie Khanna, president of the Canadian Society for Aesthetic Plastic Surgery. And make sure that your plastic surgeon is certified by the Royal College of Physicians and Surgeons of Canada and that his or her facility is accredited.