What’s cool, cut­ting edge & im­por­tant.

ELLE (Canada) - - Insider -

What’s cool, cut­ting edge and im­por­tant.


This year’s ELLE Canada Grad­u­ate Award in Fash­ion win­ner, Megan Jonk, is an an­thro­pol­ogy grad from Toronto’s Ry­er­son Univer­sity who lives in Dubai, where she co-founded the de­sign stu­dio oe-o. Her win­ning the­sis was a photo se­ries de­pict­ing a hand­made dress shot us­ing dif­fer­ent fil­ters to ex­press the “lenses” of in­di­vid­ual ex­pe­ri­ence and their ef­fect on our per­cep­tion of fash­ion. Now, Jonk and her part­ner, Her­nan Hoentsch, de­sign in­ter­pre­ta­tions of the tra­di­tional abaya (typ­i­cally black or or­nately embroidered) with a min­i­mal­ist aes­thetic. “My mas­ter’s was in con­tem­po­rary Middle East­ern fash­ion con­sump­tion, so I was able to bring re­search and fash­ion to­gether in an in­ter­est­ing way,” says Jonk.

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