BEAUTY Com­ing up roses.

Re­defin­ing the rose, one pe­tal at a time.

ELLE (Canada) - - Insider -

the mood at Valentino’s spring/sum­mer 2016 post-pre­sen­ta­tion party is elec­tric. And it’s not just be­cause the cham­pagne at Paris’ Hô­tel Salomon de Roth­schild is flow­ing or the fash­ion roy­alty in at­ten­dance in­cludes Al­ber El­baz and Valentino Gar­a­vani him­self. The crowd buzzes around Pier­paolo Pic­ci­oli and Maria Grazia Chi­uri, mob­bing them with con­grat­u­la­tory air kisses for their edgy col­lec­tion, the lat­est in a ros­ter of fash­ion wins since tak­ing over as cre­ative di­rec­tors in 2008. There’s lots to cel­e­brate: The ate­lier is also launch­ing its new eau de par­fum, the flo­ral ori­en­tal Valentino Donna.

Vet­eran per­fumers An­toine Maisondieu and So­nia Con­stant had Kanye lev­els of cre­ative free­dom dur­ing the year-long process, but they wanted the scent to rep­re­sent the com­plex and of­ten con­tra­dic­tory Valentino woman: “strong and frag­ile” and “de­ter­mined and del­i­cate.”

How ex­actly do you trans­late that into a fra­grance? Chan­nelling the “Valentino spirit” was key, ex­plains Con­stant. To that end, she says, “we used only the most aris­to­cratic in­gre­di­ents.” The source: mostly Ital­ian, nat­u­ral­mente. Berg­amot from Cal­abria lends the fra­grance its fresh open­ing cit­rus ac­cord, and it dries down into a flo­ral, a com­bi­na­tion of Iris pal­l­ida from Florence and three types of rose ex­tract and patchouli. “Rose has been my fin­ger­print since I started per­fumery,” says Con­stant. “So for Valentino Donna, it im­me­di­ately came to mind... it’s a sym­bol of fem­i­nin­ity.”

The Fellini-es­que cam­paign, which was filmed in Rome, re­flects this vi­sion. In it, French-Span­ish ac­tress Àstrid Bergès-Fris­bey plays an el­e­gant woman walk­ing home through a maze of cob­ble­stoned streets af­ter a glam­orous night out.

Com­ing home is just how Maisondieu and Con­stant felt when they per­fected Valentino Donna. “It was like a ten­sion in our brain dis­ap­peared,” says Maisondieu. “It was this mag­i­cal mo­ment.”

We’d al­most call it elec­tric.

The glass-cut bot­tle repli­cates the brand’s iconic studs but was also de­signed to re­sem­ble the stonework of Ital­ian palaz­zos. Valentino Donna Eau de Par­fum Spray ($135 for 100 mL). For de­tails, see Shop­ping Guide.

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