BRIAN FLEM­ING As­so­ciate Art Di­rec­tor


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THE GIG The de­sign for our an­niver­sary spe­cial is on point thanks to Flem­ing, the new­est mem­ber of our squad. STYLE COUN­CIL “The big­gest chal­lenge about work­ing at a fash­ion mag­a­zine is get­ting dressed in the morn­ing. I’ve had to up my wardrobe game, and my

bank ac­count is suf­fer­ing be­cause of it.”

T his month marks a spe­cial time in ELLE Canada’s his­tory. We’re turn­ing 15, which is pretty cool. Hélène Lazareff, who founded the brand in 1945, al­ways de­scribed ELLE as “a state of mind.” In other words, it’s not just about our age; it’s about an at­ti­tude. But this doesn’t mean that the num­ber isn’t im­por­tant—es­pe­cially to some­one like Glynis McCants. The L.A.-based celebrity nu­merol­o­gist had lots to say when we asked her to do a read­ing on the oc­ca­sion of our an­niver­sary. “Nu­merol­ogy is based on the be­lief that ev­ery­thing in the uni­verse—homes, peo­ple, even mag­a­zines—has vi­bra­tions,” she said. “When you name some­thing, you’re putting an en­ergy out there that peo­ple will re­spond to.” She went on to ex­plain that each let­ter has a num­ber as­so­ci­ated with it based on the “Pythago­ras num­ber sys­tem” and that each num­ber is as­so­ci­ated with an en­ergy or a vi­bra­tion. Bas­ing her cal­cu­la­tions on the 2,500-year-old sys­tem, McCants did the math on “ELLE Canada mag­a­zine” and we’re tech­ni­cally a 4/9/4. “The 4 en­ergy means that you seek knowl­edge and want to share it with oth­ers,” she said. “It pro­motes writ­ing and be­ing ob­sessed with de­tails. The 9 is as­so­ci­ated with be­ing a hu­man­i­tar­ian; you want to touch as many lives as pos­si­ble.” The num­bers that come up most fre­quently (see the chart above) are 1 and 5. McCants said that th­ese are called “in­ten­sity num­bers,” and in our case, the 1 stands for some­one who is “very self­mo­ti­vated and strives for ex­cel­lence.” The 5 is “an in­de­pen­dent spirit who likes to play!” She went on to say that “the 4 is dis­ci­plined, which makes you suc­cess­ful, but the 1 and 5 en­er­gies lighten things up.” So what’s the sig­nif­i­cance of turn­ing 15? “Cal­cu­late 1+5=6; the 6 vi­bra­tion is magnetic—peo­ple are drawn to you,” she said. “The fact that your in­ten­sity num­bers are 1 and 5 and you’re cel­e­brat­ing 15 years tells me this is go­ing to be a very strong year for you.” In­spired by McCants’ read­ing, we struc­tured our spe­cial an­niver­sary sec­tion to cel­e­brate our in­tel­li­gent, spir­ited, in­de­pen­dent, re­bel­lious, artis­tic and pas­sion­ate na­ture. Clearly, she’s got our num­ber! h

When ELLE Canada came on the scene in 2001, there was no Face­book, Twit­ter, YouTube or In­sta­gram. (Can you imag­ine?) ELLE Canada didn’t even have a web­site. (The hor­ror!) But, like you, we have firmly em­braced the dig­i­tal age. So, our 15th an­niver­sary is the per­fect time to look back and look ahead. Al­most 3,000 ELLE Canada read­ers took our on­line Sweet 15 sur­vey. Here’s what mat­tered to you then and what mat­ters to you now....

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