BRIAN FLEMING Associate Art Director
THE ELLE CANADA GENERATION ON LIFE, WORK AND MORE!
THE GIG The design for our anniversary special is on point thanks to Fleming, the newest member of our squad. STYLE COUNCIL “The biggest challenge about working at a fashion magazine is getting dressed in the morning. I’ve had to up my wardrobe game, and my
bank account is suffering because of it.”
T his month marks a special time in ELLE Canada’s history. We’re turning 15, which is pretty cool. Hélène Lazareff, who founded the brand in 1945, always described ELLE as “a state of mind.” In other words, it’s not just about our age; it’s about an attitude. But this doesn’t mean that the number isn’t important—especially to someone like Glynis McCants. The L.A.-based celebrity numerologist had lots to say when we asked her to do a reading on the occasion of our anniversary. “Numerology is based on the belief that everything in the universe—homes, people, even magazines—has vibrations,” she said. “When you name something, you’re putting an energy out there that people will respond to.” She went on to explain that each letter has a number associated with it based on the “Pythagoras number system” and that each number is associated with an energy or a vibration. Basing her calculations on the 2,500-year-old system, McCants did the math on “ELLE Canada magazine” and we’re technically a 4/9/4. “The 4 energy means that you seek knowledge and want to share it with others,” she said. “It promotes writing and being obsessed with details. The 9 is associated with being a humanitarian; you want to touch as many lives as possible.” The numbers that come up most frequently (see the chart above) are 1 and 5. McCants said that these are called “intensity numbers,” and in our case, the 1 stands for someone who is “very selfmotivated and strives for excellence.” The 5 is “an independent spirit who likes to play!” She went on to say that “the 4 is disciplined, which makes you successful, but the 1 and 5 energies lighten things up.” So what’s the significance of turning 15? “Calculate 1+5=6; the 6 vibration is magnetic—people are drawn to you,” she said. “The fact that your intensity numbers are 1 and 5 and you’re celebrating 15 years tells me this is going to be a very strong year for you.” Inspired by McCants’ reading, we structured our special anniversary section to celebrate our intelligent, spirited, independent, rebellious, artistic and passionate nature. Clearly, she’s got our number! h
When ELLE Canada came on the scene in 2001, there was no Facebook, Twitter, YouTube or Instagram. (Can you imagine?) ELLE Canada didn’t even have a website. (The horror!) But, like you, we have firmly embraced the digital age. So, our 15th anniversary is the perfect time to look back and look ahead. Almost 3,000 ELLE Canada readers took our online Sweet 15 survey. Here’s what mattered to you then and what matters to you now....