10 THINGS TO KNOW ABOUT GEN Z
1. They were born between the late ’90s and now. 2. They have an average eight-second attention span. (Gen Ys have an average of 12 seconds.) 3. There are two billion Gen Zs worldwide. 4. They make up 25 percent of the North American population. 5. Some call them “Generation Mobile” because they’re constantly connected. 6. These are true “digital natives” who have never known life without computers. 7. Experts think that because they grew up during the Great Recession, Gen Zs will be more focused on stability than their Millennial predecessors, who grew up in the relatively prosperous ’90s. 8. Their access to the Internet and smartphones means forming friendships online is fairly normal. 9. They’re concerned about the environment. 10. As kids of former “latchkey kid” Gen Xs, they’re thought to be more self-reliant than the parentally dependent Millennials.