Your #hair­goals for spring start here.

ELLE (Canada) - - Beauty -

Brown hair is hav­ing a mo­ment. “I think it’s a very brunette-heavy year,” says Harry Josh, the man Gisele has trusted with her hair colour for over a decade, cit­ing the cur­rent pop­u­lar­ity of celebs like Ken­dall Jen­ner (who Josh says has “vir­gin hair”) and her fam. The main strug­gle with the shade? Dull­ness. “Brown hair doesn’t have that sparkle,” ex­plains the in­ter­na­tional cre­ative con­sul­tant for John Frieda. “If it’s just flat choco­late tones, it’s miss­ing it. Rich­ness in a brunette en­com­passes gold and red un­der­tones.” En­ter the new Bril­liant Brunette col­lec­tion of fool­proof at-home treat­ments. There’s Vis­i­bly Deeper, a semi-per­ma­nent dye for Bella Ha­did types (i.e., those af­ter a choco­late-brown colour) made to use once a week in the shower for about the same amount of time it takes to care­fully shave your legs. “What’s re­ally cool about it is that it’s at­tracted to the dam­aged por­ous ar­eas first,” ex­plains Josh. “So if your hair is lighter on the ends, this will even it out.” To en­hance honey and caramel tones (think Jes­sica Alba), the Vis­i­bly Lighter treat­ment re­moves eu­me­lanin, a type of pig­ment unique to dark hair, light­en­ing hair up to one shade. Not ev­ery brunette can go Ba­len­ci­aga blond, says Josh, but there is a “light­ness” for ev­ery­one. “I be­lieve ev­ery­one can ben­e­fit from hav­ing a lit­tle di­men­sion in their hair.”

John Frieda Bril­liant Brunette Vis­i­bly Brighter In-Shower Light­en­ing Treat­ment and Vis­i­bly Deeper Colour Deep­en­ing Treat­ment ($13 each). For de­tails, see Shop­ping Guide.

TRESS TRI­UMVI­RATE Re­mem­ber when Kim K. went plat­inum and then back to black in, like, five sec­onds but none of her hair fell out?

Credit goes to Olaplex, a three-step sys­tem that re-links disul­fide bonds (th­ese give hair its strength) in dam­aged strands. Steps one and two are used in-sa­lon dur­ing colour pro­cess­ing, but step three is done at home—ap­ply and rinse out

pre-shampoo at least once a week.

MATCH­MAKER There’s lots to love about box colour—it’s con­ve­nient, af­ford­able and quick. Now, thanks to L.A.-based eSalon, you can add “cus­tom­iz­a­ble” to that plus col­umn. Sim­ply an­swer an on­line ques­tion­naire (it cov­ers ev­ery­thing from

hair his­tory to amount of grey, so be hon­est) and eSalon will mail you your dream shade—com­plete

with your name on the bot­tle (from $29.95).

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.