LLOYD, AC­TU­ALLY

Elle (Canada) - - Beauty -

Grow­ing up in the 1970s in Van­cou­ver made it hard to dream about the fash­ion world. Hockey, maybe, but not fash­ion! Now, in North Amer­ica es­pe­cially, there has been an ex­plo­sion around makeup. Vlog­ging and YouTube have changed our ac­cess to prod­ucts. I would tell my 15-year-old self to keep on do­ing what you be­lieve in and you’ll even­tu­ally get that dream job.

“My proud­est ca­reer mo­ment was when I was of­fered the job as cre­ative di­rec­tor for YSL Beauté. I re­mem­ber think­ing ‘How did I man­age to luck out and get that?’ be­cause there are so many other tal­ented peo­ple in the uni­verse. It has been five years since I joined the team, and I have put my per­sonal stamp on all of the prod­ucts. That’s some­thing I’m very proud of. Our lab makes the for­mu­las, and if some­thing I want to make is not pos­si­ble, they still try! This is why it took four years to de­velop Mascara Vinyl Cou­ture: They had to de­velop a trans­par­ent base [typ­i­cally, mas­caras have a white base that di­lutes pig­ment] be­fore they could even put the colours to­gether.

“With Vinyl Cou­ture, I wanted to push the bound­aries of what can be done with colour and mascara. In the past, YSL Beauté has al­ways had coloured mas­caras, and I wanted to rein­vent that tra­di­tion but with a pop twist. You can play by mix­ing, match­ing and con­trast­ing the colours with dif­fer­ent eye-makeup looks, and that’s their ap­peal: Makeup should be fun and cre­ative.

“I get in­spired by keep­ing my eyes open and be­ing aware of ev­ery­thing. I just have eyes to the uni­verse.” n

Since his ar­rival at YSL Beauté, Sim­monds has been con­stantly in­no­vat­ing the col­lec­tion. His lat­est ad­di­tion is YSL Beauté Mascara Vinyl Cou­ture ($39), which comes in nine colours— from the black­est black to (yes!) hot pink.

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