Bigger is better when it comes to brows—and brow launches, it seems. Just ask Benefit: The company has upped its grooming game with a new collection of nine brow products. Why should you care? Because well-groomed eyebrows give your face symmetry and a polished look. If you’re dealing with a spindly situ, try the conditioning primer with keratin and soy proteins to help hair become the thicker, fuller version of its dreams. If you’re Type A when it comes to makeup application, there’s an ultra-fine pencil that offers precise, perfected colour. You’ll never have Bert brows again (unless that’s your thing, in which case, do you). Benefit Ready, Set, Brow! ($30); 3D Browtones ($30); Precisely, My Brow Pencil ($30); Browvo! Conditioning Primer ($36)
Our pick Benefit Ka-Brow! Cream-Gel Brow Color with Brush ($30), a cream gel that is easy to use and gives a natural finish.