A scent-ual guide to Paris and Geneva.

The fra­grance en­tre­pre­neur on her in­ner book­worm, in­flight mask­ing and the ul­ti­mate pizza.

Elle (Canada) - - Contents -

most of our air­port ex­pe­ri­ences go some­thing like this: an awk­ward jug­gling of suit­cases and carry-ons, hours spent stag­nat­ing in se­cu­rity lines and a mad dash to the gate. We imag­ine that Clara Ferré Mol­loy, the artis­tic di­rec­tor of niche fra­grance line Memo Paris, is im­mune to such chaos, that she’s the rare type who breezes through se­cu­rity and leaves an in­tox­i­cat­ing scent be­hind in the packed air­port lounge. Mol­loy, who co-founded the com­pany with her hus­band, John, in 2007, says the se­cret to travel el­e­gance is to keep it min­i­mal. “I travel very, very light,” she says. “I re­ally hate lug­gage; I feel heavy.” Memo Paris’ 24 scents, now avail­able in Canada, are in­spired by her and John’s trav­els to ex­otic des­ti­na­tions, like Brazil and In­done­sia. “When you go to spe­cial places that are a bit re­mote, less touristy, you feel their strong spir­i­tual power,” she says. “It’s this kind of at­mos­phere that we wanted to find with Memo. When you smell a fra­grance from the start note to the end, it’s a small bit of travel in it­self.”

BLACK BOOK: EUROPE

CARB LOAD­ING “I live be­tween Paris and Geneva. In Paris, I like a very thin margherita pizza. Ital­ian restau­rants are bet­ter in Geneva. I pre­fer La Closerie, in Cologny. The pasta alle von­gole is pure joy, and their dessert car­riage is to die for.”

LO­CAL FAVE “Ca La Pi­lar Dumingu is my favourite cof­fee bar in La Bis­bal d’Em­pordà, Spain.” WIN­DOW SHOP­PING “I love the Campo Santa Maria For­moza flea mar­ket in Venice.”

RULES OF THE ROAD

THE NEW ROMANTICS “I love to read books more than once; I don’t use a Kin­dle, so I have to bal­ance this be­cause books are heavy! It’s like go­ing on a hol­i­day with some­one you al­ready know. Lately, I’ve been read­ing po­etry by Sylvia Plath.”

BEAUTY BA­SICS “I al­ways take a cream for the sun and a mask for the plane. Sis­ley’s in­stant beauty mask makes my skin beau­ti­ful—it just hap­pens!”

WIN­DOW OR AISLE “Win­dow. I want to see!” DON’T FOR­GET TO PACK “The right un­der­wear. I was born in Paris. The rest I can live without.”

“We are a travel brand, so leather is in our DNA. [One of our per­fumers said], ‘No­body wants to wear leather.’ And I told her, ‘Let’s do it any­way.’ That was a chal­lenge. We had to rein­vent the scent in a way.” Memo Paris Rus­sian Leather Eau de Par­fum Spray ($378 for 75 mL, mem­o­paris.com)

From right: The Memo store in Paris; Geneva; margherita pizza; Ca La Pi­lar Dumingu

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