Beauty

Posh Spice has a makeup line, and it’s no wannabe.

Elle (Canada) - - Contents -

I’ve been col­lect­ing makeup for the past 15 years, so I was ex­cited when Estée Lauder asked if I would work with them. For me, it’s about de­vel­op­ing some­thing I want for my­self, whether it’s clothes, makeup, a hand­bag or sun­glasses. I’m not in­ter­ested in copy­ing what any­body else is do­ing or jump­ing on any­body else’s band­wagon. It’s about cre­at­ing some­thing I can’t find any­where else.

“When mak­ing the col­lec­tion, I told Sarah Creal, our prod­uct de­vel­oper: ‘I fly from Lon­don to L.A., I get off the plane and there are tons of pa­parazzi. I want some­thing hy­drat­ing and mois­tur­iz­ing—a primer that bright­ens and re­ally makes me look good af­ter an 11-hour flight.’ So we de­vel­oped Morn­ing Aura, which is the most amaz­ing prod­uct I have ever owned be­cause it does ex­actly that. It in­stantly il­lu­mi­nates, and you get this beau­ti­ful glow.

“For my first meet­ing with Estée Lauder, I had a din­ingroom ta­ble full of makeup and colours that I’d mixed my­self and things I like that have been dis­con­tin­ued or I wanted to tweak be­cause the tone wasn’t quite right. I’m a bit of an anorak [Brit slang for a per­son with a nerd-level ob­ses­sion with some­thing] when it comes to makeup. [Laughs] I have such a spe­cific eye and point of view; I know what I like.

“The col­lec­tion has four looks, each one based on a city I love: Los Angeles, Paris, New York and Lon­don. I’m from Lon­don, I’m very proud to be English, and I would say that that look—the sparkly, smudgy-black, slightly-sweaty­look­ing eye and a nude lip—is one that I wear a lot. It’s a lit­tle bit rock ’n’ roll; it’s quite cool.

“I’m tough on my­self, and I’m am­bi­tious. I lis­ten to the ad­vice of peo­ple around me, but, ul­ti­mately, I go with my gut in­stinct. I prob­a­bly don’t cel­e­brate as much as I should. I had a great day yes­ter­day [at the launch in Lon­don] and then I went home. I walked in the front door, and be­fore I even had a chance to say ‘Hey, this is great! Let’s have some cham­pagne,’ some­one had to do their home­work, some­one needed to get in the bath! There are al­ways so many things go­ing on that I don’t have the lux­ury to sit back and say ‘Wow.’ But ev­ery now and then, I do. I feel very lucky; I am a very happy per­son, and I say thank you ev­ery day. I don’t take any­thing for granted.

“My daugh­ter, Harper, loves delving into my makeup bag. And she wears my shoes al­ready! Ob­vi­ously they are very big, but she has been able to run in Alaïa plat­forms for a while now. [Laughs] I’m very proud.” n

Clock­wise, from be­low: Vic­to­ria Beck­ham x Estée Lauder Eye Me­tals Eye­shadow in Bit­ter Clove ($55); Lip­stick in Brazil­ian Nude ($55); Morn­ing Aura Il­lu­mi­nat­ing Creme ($115); Eye Ka­jal Duo in Black Saf­fron/ Vanille ($36); High­lighter in Mod­ern Mer­cury ($78). For de­tails, see Shop­ping Guide.

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