Brit­tny Sky­lar Robins: The skin saviour

Elle (Canada) - - Society -

Some­times it can feel like you need a chem­istry de­gree to un­der­stand skin­care in­gre­di­ents. Brit­tny Sky­lar Robins, the 28-year-old founder of Flaw­less by Fri­day, un­der­stands. “I would go into my mom’s bath­room and she’d be us­ing a retinol prod­uct in the day, which makes you sen­si­tive to the sun,” says Robins. “Then she’d be us­ing vi­ta­min C at night, when it can’t re­ally pro­tect you from free-rad­i­cal dam­age. I’d take a Sharpie and draw on her prod­ucts to tell her when to use them.” It was a prob­lem re­it­er­ated by the cus­tomers she en­coun­tered while work­ing in the cos­met­ics in­dus­try. “Peo­ple don’t re­ally know how to use their skin­care,” says Robins, whose line aims to take the guess­work out of when to use prod­ucts and how to com­bine in­gre­di­ents.

Take the Flaw­less by Fri­day Five-Day Sys­tem: The clearly marked (Mois­ture Mon­day! Tone Tues­day!) sheet masks have a dif­fer­ent ac­tive in­gre­di­ent for each day, and the set is de­signed to work syn­er­gis­ti­cally. The Toronto-based com­pany worked with a Korean lab to de­velop the masks, which are made of hy­dro gel, a cool­ing ma­te­rial that Robins chose for its abil­ity to hold a high con­cen­tra­tion of prod­uct. “It con­tours bet­ter to your face, and it doesn’t tear as eas­ily [as other types of masks],” she ex­plains. This month, a new line with gold (“It’s re­ally ef­fec­tive for anti-ag­ing,” she says) and honey (which “soothes and de-puffs”), called Flaw­less in Fif­teen, will launch ex­clu­sively at Hud­son’s Bay. To re­ally “dum­myproof” the skin­care sys­tem, the com­pany will also launch an a.m./p.m. serum kit la­belled with a sun and moon, re­spec­tively, so there’s no mis­tak­ing when to use them. “The brand isn’t about be­ing flaw­less like Gigi Ha­did,” says Robins. “It’s about your per­sonal ver­sion of flaw­less when you feel your best.” Vic­to­ria Diplacido h

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