IT TAKES A VIL­LAGE

Elle (Canada) - - Style -

Here’s what you need to know about Away to mars, the game-chang­ing, in­dus­try-dis­rupt­ing on­line fash­ion com­mu­nity based in London: It’s a crowd­sourc­ing plat­form that al­lows any­one, any­where, to have a hand in mak­ing clothes. To start, cre­ate an ac­count and up­load a sketch of your de­sign. The site’s fel­low users pro­vide feed­back, share ideas on a com­mu­nal dig­i­tal mood board and tweak the orig­i­nal ver­sion. The ideas that re­ceive the most com­mu­nity en­gage­ment go into pro­duc­tion. The re­sult is a glob­ally de­signed col­lec­tion with in­put from over 400 de­sign­ers. “Fash­ion hasn’t had any ma­jor changes over the past 30 or 40 years,” says founder Al­fredo Oro­bio. “We want to give young tal­ent from all over the world the op­por­tu­nity to de­sign and ex­pe­ri­ence the in­dus­try.” Away to mars puts out two “co-cre­ated” col­lec­tions a year. You can shop the lat­est one, in­spired by raw ma­te­ri­als like stone and metal, on away­tomars.com or dream big and pro­pose an idea of your own. Next up? Away to mars is work­ing with Google to de­velop a 3-D de­sign tool to make the cre­ative process more hands-on for its in­ter­na­tional user base. Although this tool is in the early stages, it’s safe to say that the fu­ture is (al­most) here.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.