SCIENCE FAIR

ELLE (Canada) - - Beauty -

Aus­tralian brand Dr. Roe­buck’s has be­spoke-serum bars that do the mix­ing for you, send­ing the vi­ta­min- and hya­luron­i­cacid-in­fused serum base for a twirl in an on-site cen­trifuge—along with three to six hand­picked ac­tives whit­tled down from a pos­si­ble 27 af­ter you’ve filled out a ques­tion­naire. “We ask ques­tions like ‘What hap­pens when you wake up?’ and ‘How do you feel at the end of the day?’ It’s our phi­los­o­phy to look at skin holis­ti­cally,” says co-founder Zoë Roe­buck, who de­signed the al­go­rithm that per­son­al­izes serums for up to 22 dif­fer­ent skin­care con­cerns. (A serum bar will be pop­ping up ex­clu­sively at Holt Ren­frew’s Bloor Street lo­ca­tion in Toronto through­out the year.) Dr. Roe­buck’s Be­spoke Serum ($150). For de­tails, see Shop­ping Guide.

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