A TOUR OF THE OFF-WHITE STORE IN TORONTO

ELLE (Canada) - - Exclusive -

No two Off-White stores are the same. Toronto’s “Land” bou­tique con­trasts the ur­ban Yorkville set­ting with pas­toral in­flu­ences and nat­u­ral ma­te­ri­als. The re­sult is a dream­like space full of wardrobe trea­sures. THE FLOOR A curved teak her­ring­bone path cov­ers the cen­tre of the store. Its me­an­der­ing shape is meant to evoke a Prairie road. THE DECOR Clothes are sus­pended above planter trays full of sand (which is metic­u­lously swept to stay put). Sur­real-look­ing dry grass, in­spired by the African sa­van­nah, ap­pears to “grow” un­der the racks of mer­chan­dise. THE FIT­TING ROOMS The only com­mon el­e­ment among all the stores, the tooth­paste-green fit­ting rooms are op­ti­mally lit for mir­ror self­ies.

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