Ri­hanna gets in­ter­viewed by some fa­mous pals.

Oh, you thought Ri­hanna couldn’t get any more amaz­ing?

ELLE (Canada) - - Storyboard - PHOTOGRAPHY BY SØLVE SUNDSBØ STYLING BY DAVID VAN­DE­WAL

SOME­WHERE BE­TWEEN re­leas­ing her de­but sin­gle, “Pon de Re­play,” (to blitzkrieg ef­fect) in 2005 and sit­ting down to dis­cuss in­ter­na­tional ed­u­ca­tion with Em­manuel Macron in 2017, Ri­hanna has be­come much more than a pop star. The mu­sic is still ab­so­lutely vi­tal, yes—her eighth al­bum, Anti, which has been kick­ing up dust on the dance charts since it dropped last year, was deemed by Forbes one of the most suc­cess­ful record­ings of all time—but as an icon, she rep­re­sents some­thing far greater: what a woman can achieve when she tack­les her ca­reer, and her life, on her own terms.

Ri­hanna is al­ways fear­lessly, un­apolo­get­i­cally her­self, whether she’s mak­ing mav­er­ick fashion choices on the red car­pet, call­ing out body shamers or adding yet another un­mis­tak­ably-RiRi-stamped en­deav­our to her string of (singer-ac­tress-de­signer-en­tre­pre­neur-phi­lan­thropist-etcetera-etcetera) hy­phen­ates. We can now add “beauty mogul” to the list. The singer has poured her un­com­pro­mis­ing at­ti­tude into a much-awaited makeup line, Fenty Beauty by Ri­hanna, poised to launch with a big bang of 91 prod­ucts on Septem­ber 8 at Sephora (ex­pect lines) and on the brand’s web­site (In­ter­net = bro­ken). Its fo­cus, per­haps sur­pris­ingly from a prac­tised maquil­lage pea­cock who has been known to rock vivid­blue and ink-black lip­stick with de­fi­ant flair, is gleam­ing, satiny, flaw­less skin, with an as­sort­ment of user-friendly high­light­ing and con­tour­ing sticks and a whop­ping 40 shades of foun­da­tion.

“The big­gest void I’ve found in the in­dus­try is the lack of va­ri­ety in foun­da­tion shades,” Ri­hanna told us. “That’s one of the things that was most im­por­tant to me—to make sure ev­ery­one was in­cluded.” It’s a nod, too, to the com­plex­ion-per­fect­ing gate­way drug that ush­ered the Bar­ba­dos na­tive into beauty in the first place: “Foun­da­tion was the first prod­uct I ever owned,” she said. “It was like magic, and I’ve been in love with makeup ever since.”

Avidly hands-on through­out the col­lec­tion’s de­vel­op­ment, Ri­hanna helmed ev­ery­thing from the playful name se­lec­tion (there’s a gold pow­der high­lighter, for in­stance, called Tro­phy Wife) to the pack­ag­ing, which, like its creator, is multi-faceted, with tough, graf­fiti-in­spired outer boxes con­tain­ing sleek, stream­lined, sweetly pretty in­di­vid­ual prod­ucts. “There are plenty of op­tions out there when it comes to makeup,” said Ri­hanna. “My ap­proach with Fenty Beauty was just to do things my way.”

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