When L.A.-based makeup artist Michelle Ramos worked on photo shoots, she was constantly searching for a natural makeup line that had colour payoff and wearability during long days on-set. Unsatisfied, she went rogue with her two sisters and started concocting a beauty line in the kitchen. “It was like mixing up potions; I didn’t know what I was doing,” she admits. But just a few overcooked cauldrons later, Rituel de Fille was born. The line—which has a witchychic feel—contains everything from gleaming highlighters to multi-purpose pigments, with shades that are so tightly pressed, they are bursting with crazy-intense colour. It’s also 99 percent natural and entirely devoid of parabens, phthalates and synthetic dyes and fragrances. And the names? Even more spellbinding: Lunaris, Written in Blood, Ghost Light and Lovespell.
Rituel de Fille Forbidden Lipstick in Love in Madness and Written in Blood ($31 each, at right); Ash and Ember Eye Soot in Serpent de Mer and Golden Mer ($50 each, below)