What’s cool, cut­ting edge and im­por­tant.

5 MIN­UTES WITH ONE OF THE CRE­ATIVE MINDS BE­HIND VERONICA BEARD.

ELLE (Canada) - - Content -

Here’s some­thing you prob­a­bly didn’t know about NYC la­bel Veronica Beard: It’s run by two women who are both named Veronica Beard. (That’s what hap­pens when you have the same first name and marry broth­ers.) The brand first shot to fame thanks to an in­ge­nious lay­er­ing con­cept—to achieve the look of a hoodie un­der a leather jacket or a sweater un­der a blazer, the Beards de­signed zip-in pan­els to give the il­lu­sion of lay­ers with­out the bulk.

Since launch­ing in 2010, the la­bel has ex­panded be­yond the sar­to­rial trick­ery that first put it on the map—think flared denim and nerdy-chic jack­ets. Here’s what one half of the brand, Veronica Swan­son-Beard, had to say about some of the sea­son’s stand­out trends.

Make cor­duroy your thing. “Pick cor­duroy with a wide wale [a.k.a. a chunkier weave] to make it look re­ally vin­tage-y. Then it’s about how you style it. Put a cor­duroy jacket with a sexy pair of jeans or a dress—it’s about a mod­ern sil­hou­ette.”

Yes, you can pull off saf­fron—here’s how. “This colour can be tough to wear. You’ve got to wake it up—put some blush on.”

Throw it back. “Think of icons who in­spire you. We all know them, and we feel them. How would Molly Ring­wald wear a plaid suit? I like to study ’90s run­way shows on In­sta­gram.”

From $184, at tnt­fash­ion.ca

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