FUCK UP THE COVER
Three previous times in our history (this one is number four) we’ve put a band on the cover that had “Fuck” in their name. (Fuck the Facts, Holy Fuck and now Fucked Up twice.) Each time, the “offending” word had to be obscured, altered or hidden in some way. Not because of us — the magazine started with no name and only a cartoon swear logo, and Torontonians would regularly refer to us as “Fuck” magazine — but because we’re distributing a free magazine often found at child eye level.
FUCK UP THE SCENE
Our first three “Fuck” band covers happened within 18 months of each other. Clearly it was a thing, one we explored in Sam Sutherland’s research story “What the Fuck?” From the Barenaked Ladies getting banned by the City of Toronto in 1991 and Holy Fuck being unbooked from Coachella due to their name (a festival they’d played, under that name, before) to Fucked Up’s appearance (as “Effed Up”) on MTV in 2008, curses in band names were apparently a serious concern. Seems like a more innocent time.