WHY I ONLY WEAR BLACK
Natasha Koifman, president of NKPR
When I entered the business world in the early 2000s, the trend for women was pastels. I tried to wear them, but it never felt right.
For me, black is my comfort zone—my ultimate “colour.” There’s a sense of consistency in wearing all black. I’ve been doing it for so long that people know what to expect, and they feel more comfortable when they meet me. When I’m in a meeting or pitching new business, there are no brightly coloured distractions—it’s about what I’m saying, not what I’m wearing.
Black has become a PR staple—at least in our office. Whether we are working on-site at an event, launching a brand or walking talent down a red carpet, wearing all black is important because it lets our clients shine. Opting for a monochromatic wardrobe has also really simplified my shopping experience. When browsing Net-a-Porter, it’s quick and easy for me to go through new collections because I filter only black pieces. Another bonus? Wearing all black lets you play with textures. (See #NKAllBlackEverything on Instagram!) Not having to think about colour ultimately saves time in the morning; I can be out of the house in 25 minutes. Black makes me feel like my most powerful self.