Natasha Koif­man, pres­i­dent of NKPR

Fashion (Canada) - - Fashion -

When I en­tered the busi­ness world in the early 2000s, the trend for women was pas­tels. I tried to wear them, but it never felt right.

For me, black is my com­fort zone—my ul­ti­mate “colour.” There’s a sense of con­sis­tency in wear­ing all black. I’ve been do­ing it for so long that peo­ple know what to ex­pect, and they feel more com­fort­able when they meet me. When I’m in a meet­ing or pitch­ing new busi­ness, there are no brightly coloured dis­trac­tions—it’s about what I’m say­ing, not what I’m wear­ing.

Black has be­come a PR sta­ple—at least in our of­fice. Whether we are work­ing on-site at an event, launch­ing a brand or walk­ing tal­ent down a red car­pet, wear­ing all black is im­por­tant be­cause it lets our clients shine. Opt­ing for a monochro­matic wardrobe has also re­ally sim­pli­fied my shop­ping ex­pe­ri­ence. When brows­ing Net-a-Porter, it’s quick and easy for me to go through new col­lec­tions be­cause I fil­ter only black pieces. An­other bonus? Wear­ing all black lets you play with tex­tures. (See #NKAl­lBlack­Every­thing on In­sta­gram!) Not hav­ing to think about colour ul­ti­mately saves time in the morn­ing; I can be out of the house in 25 min­utes. Black makes me feel like my most pow­er­ful self.

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