FASHION celebrates its 40th anniversary with a Coach customization experience.
Celebrating the launch of custom Coach bags with a special birthday one just for us.
Ask any ’90s kid to describe her dream closet and she’ll probably reference Cher Horowitz’s from the film Clueless. Remember how she matched outfits and then picked each look from a rotating closet? On entering Coach House, the brand’s global flagship on Fifth Avenue in New York, you’ll find Cher’s futuristic concept on full display as the Fall 2017 collection whirls in the air above. And like Cher mixing and matching her wardrobe from a desktop, Coach fans have been able to give their purchases some personal touches, too. Soon, Canadian customers in Vancouver, Calgary, Ottawa, Toronto and Laval (Quebec) will be able to do the same, choosing from three bag silhouettes (the Saddle Bag, the Dinky and the Clutch), a long list of coloured leathers and three embellishment options to create a one-off Coach handbag. While working on our special 40th-anniversary bag, we got to perfect charm placement and design digitally on an iPad. The final product was made while we waited and watched a Coach craftsperson at work in the workshop. We bet Cher would approve.
COACH Is GIVING AWAY TWO CusTOMIZeD leATHeR HANDBAG eXPeRIeNCes (ONe IN VANCOuVeR AND ONe IN TORONTO). FOR A CHANCe TO WIN, eNTeR AT FAsHIONMAGAZINe.COM/CONTesTs.