PER­FOR­MANCE

Fashion (Canada) - - Style Predictions -

Bio­hack­ing of the brain and body will gain mo­men­tum, and con­sumers will crave re­sults­driven so­lu­tions backed by sci­ence and data. For ex­am­ple, body­care prod­ucts that help you work out harder or pro­long the ef­fects of ex­er­cise and mus­cle re­cov­ery while also mon­i­tor­ing skin’s hy­dra­tion lev­els to op­ti­mize per­for­mance will be a key area for new-prod­uct de­vel­op­ment. —THeresa Yee, se­nior Beauty ed­i­tor, WGSN, @wGsn

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