After years of going to concerts, Jasmyn Burke, lead singer of Toronto band Weaves, was tired of the malecentric nature of band merch. “It’s usually men’s sizes,” she says. “Even the women’s sizes don’t fit well.”
So, to coincide with the Juno- and Polaris-nominated band’s album,
Wide Open, Burke created two lipsticks that are sold online and on tour. “La, La” is a bright blue for fans who, like her, crave something bold. “It takes confidence to make music that’s particular to your experience,” says Burke. “Blue represents what I’m doing as a female in the industry.” The other shade, “Scream,” is neon orange. “It works well on different skin tones,” she says.
Recently, she gave the orange lipstick to a fan who was travelling alone. “I told her to wear it when she’s feeling nervous. It’s nice [to have] things to talk about besides ‘I love your band.’ It’s a different connection.”