Wear your heart on your hand­bag; Mon­treal-made leisurewear that you can share with your part­ner; the next gen­er­a­tion of charm bracelets.

Fashion (Canada) - - Contents -

When Alexan­dra Wat­son moved in with her boyfriend, the 25-year-old fash­ion de­signer was at a loss for cozy cloth­ing she could lounge around the house in that also made her feel cute—so she de­cided to cre­ate her own.

The re­sult was Ate­lier Aleur, a line of el­e­vated loungewear—in­clud­ing silky robes, loose pants and over­sized sweaters—that of­fers co­zi­ness and chic­ness in equal mea­sure. “When [you] come home [from work], that feel­ing of chang­ing into clothes that you’ve wanted to wear all day is the best feel­ing in the world, and that’s what I strive to make for peo­ple,” she says. Ate­lier Aleur is among a co­hort of brands, such as Baserange and Olympia Ac­tivewear, that are re­belling against the ubiq­uity of ath­leisurewear by of­fer­ing gar­ments that fo­cus on com­fort but look about as far away from a grungy pair of pilling grey sweat­pants as you can imag­ine.

Wat­son, who is from Waterloo, Ont., started the la­bel when she set­tled in Mon­treal af­ter a stint in Lon­don, Eng­land, do­ing de­sign in­tern­ships and work­ing on the sales floor at Rag & Bone. Her de­sign process be­gins with pick­ing out a fab­ric and let­ting the feel of the ma­te­rial guide her ideas. She vis­its ware­houses around Mon­treal and pur­chases dead stock and over­stock fab­rics that are ex­or­bi­tantly soft. Ate­lier Aleur pieces are in­tended to be shared back and forth be­tween you and a part­ner, and the gen­er­ous cuts em­pha­size their gen­der­less de­sign. Af­ter all, there’s noth­ing sex­ier than shar­ing a pair of sweat­pants—es­pe­cially if they don’t even look like sweat­pants. —Is­abel B. Slone

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