Tif­fany & Co. chal­lenges no­tions of fine jew­ellery with its new Pa­per Flow­ers col­lec­tion.

Fashion (Canada) - - Contents -

Com­mon sense says that put­ting gar­den­ing and fine jew­ellery to­gether is an ac­ci­dent wait­ing to hap­pen. But Tif­fany & Co. dis­agrees. For its re­cent Pa­per Flow­ers pre­sen­ta­tion in New York, chief artis­tic of­fi­cer Reed Krakoff built a life-size gar­den shed out of glass to house his first fine-jew­ellery col­lec­tion since join­ing the com­pany last year. The most strik­ing item of all was the Tif­fany Pa­per Flow­ers plat­inum neck­lace with sap­phires, tan­zan­ites and di­a­monds dis­played on a hum­ble bed of peat moss. It’s a con­tra­dic­tion, but that’s the point. “Pa­per Flow­ers is about strip­ping away all of the rules as­so­ci­ated with fine jew­ellery,” says Krakoff. “I wanted to de­sign a col­lec­tion that a per­son could wear ev­ery day and in all sorts of sit­u­a­tions—for­mally but also in a ca­sual way.” The flo­ral-out­line ear­rings (shown) speak to that ev­ery­day sim­plic­ity. Talk­ing about his de­sign con­cept, Krakoff says he de­con­structed the flower, as if pulling the petals apart be­fore fas­ten­ing them back to­gether again with a pin. The re­sult is an ex­ag­ger­ated petal that looks as if it were cut out at an arts and crafts table or found on a retro flower power fash­ion print. “We’re be­gin­ning a new chap­ter of cre­ativ­ity,” he says, “bring­ing ex­cite­ment and sur­prise so that peo­ple will con­sider us in a new way.” Think of it as a happy ac­ci­dent.

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