The Char­coal Club

This nat­u­ral sub­stance is the new­est go-to way to have clean, beau­ti­ful hair.

Fashion (Canada) - - The Market | Products -

AC­TI­VATED CHAR­COAL has been used for eons as a pu­ri­fy­ing agent. But now this detox­i­fy­ing in­gre­di­ent is hav­ing a pop-cul­ture beauty mo­ment. It’s in every­thing from masks to tooth­paste—and now it’s be­ing used in sham­poos and con­di­tion­ers. Pan­tene Pro-V Char­coal sham­poo con­tains black char­coal sourced from re­new­able bam­boo, while Pan­tene Pro-V Char­coal con­di­tioner con­tains white char­coal from the Bin­chotan oak tree. The char­coal in these prod­ucts col­lects oil and dirt, leav­ing the hair feel­ing re­newed and re­freshed. The added bonus? Both of them de­posit pro-vi­ta­min B5 and an­tiox­i­dants in the hair. Plus, they are free of parabens, dyes and sil­i­cones and can be used on all hair types. #pure­hair­b­liss Hair, Justin Ger­man for P1M.ca. Makeup, Si­mone Otis for P1M.ca. Man­i­cure, Khristinne Manuszak for P1M.ca. Fash­ion as­sis­tant, Katie Good­fel­low. Pho­tog­ra­phy as­sis­tant, Kevin Bryan. Model, Bri­anna Faugh­nan for Next Canada. Prod­uct pho­tog­ra­phy, Daniel Har­ri­son.

POWER DUO The Pan­tene Pro-V Char­coal sham­poo and con­di­tioner col­lec­tion

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