Scion im and FR-S model names to remain after Toyota’s youth brand dies by mid-summer
Add Scion to the automotive graveyard that houses fondly and sometimes not-so-fondly remembered automotive brands such as Fisker, SRT, Pontiac, Saab and Hummer, amongst the most recent automotive casualties.
Toyota Canada officially confirmed that the Scion brand will wind down in August 2016, but that recently introduced Scion products such as the im fivedoor hatchback and rear-wheel drive FR-S sport coupe will remain in Toyota’s lineup. The company already offers a Toyota Yaris sedan in Canada, which is marketed as a Scion ia in the U.S., which will become a Toyota ia for the 2017 model year once the Scion brand ceases to be south of the border.
Scion sales in small-car-friendly Canada were proportionately much higher than in the U.S., and on the upswing in 2015, in contrast to those in the U.S. Canadians bought 24,781 Scions in 2015, compared to 56,167 Scions sold in all the U.S., a vehicle market over 10 times larger than Canada’s.