Scion im and FR-S model names to re­main af­ter Toy­ota’s youth brand dies by mid-sum­mer

Ignition - - 1st Gear Automotive News -

Add Scion to the au­to­mo­tive grave­yard that houses fondly and some­times not-so-fondly re­mem­bered au­to­mo­tive brands such as Fisker, SRT, Pon­tiac, Saab and Hum­mer, amongst the most re­cent au­to­mo­tive ca­su­al­ties.

Toy­ota Canada of­fi­cially con­firmed that the Scion brand will wind down in Au­gust 2016, but that re­cently in­tro­duced Scion prod­ucts such as the im five­door hatch­back and rear-wheel drive FR-S sport coupe will re­main in Toy­ota’s lineup. The com­pany al­ready of­fers a Toy­ota Yaris sedan in Canada, which is mar­keted as a Scion ia in the U.S., which will be­come a Toy­ota ia for the 2017 model year once the Scion brand ceases to be south of the bor­der.

Scion sales in small-car-friendly Canada were pro­por­tion­ately much higher than in the U.S., and on the up­swing in 2015, in con­trast to those in the U.S. Cana­di­ans bought 24,781 Scions in 2015, com­pared to 56,167 Scions sold in all the U.S., a ve­hi­cle mar­ket over 10 times larger than Canada’s.

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